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What makes messages persuasive?
A person signing paperwork from a salesman at an outdoor car lot.

Image: Maskot via Getty Images

What makes messages persuasive?

Psychology researchers Dolores Albarracín and Yubo Zhou studied the relative persuasive impact of messages expressing attitudes, describing behaviors, or combining both.
Why women need other women at work

Why women need other women at work

A new study from Wharton’s Tiantian Yang on gender homophily in remote settings finds that women who attended virtual career training did better when their classes did not include men.

From Knowledge at Wharton

Inside NSF AIRFoundry, Senator McCormick gets a look at the future of RNA discovery
Senator Dave McCormick (second from left) and Andrew Hanna (left) in the lab at AirFoundry.

Senator Dave McCormick (second from left) and Andrew Hanna (left) observing Hanna’s robotic system for rapidly formulating large numbers of lipid nanoparticles.

(Image: Sylvia Zhang)

Inside NSF AIRFoundry, Senator McCormick gets a look at the future of RNA discovery

A visit to Penn’s Artificial Intelligence-driven RNA BioFoundry gave U.S. Senator Dave McCormick a firsthand look at how federal investment in science translates into shared research infrastructure, student training, and regional economic development.

Ian Scheffler

Celebrating Penn graduates: A friends and family photo essay
Spectators in the stands at Penn’s 270th Commencement.

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Celebrating Penn graduates: A friends and family photo essay

Ask a graduate of the Class of 2026 how they succeeded in earning their degree, and the response is “with the support of my family and friends.” Here is a celebration of that support in photos.

Applying AI to accelerate discovery, foster learning

From left to right: Penn President J. Larry Jameson, Hamsa Bastani of the Wharton School, and César de la Fuente of Penn Medicine at the Annenberg Center for the Performing Arts. 

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Applying AI to accelerate discovery, foster learning

At an Alumni Weekend panel moderated by President J. Larry Jameson, Presidential Associate Professor César de la Fuente of Penn Medicine and Hamsa Bastani of the Wharton School highlighted how research at Penn is putting AI insights and tools into practice.