News from

Faculty

Reset All Filters
1097 Results
Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them?

Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them?

Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes.

Ngaatendwe Manyika: Helping to reshape renewable energy education
Lorena Grundy and Ngaatendwe Manyike kneel beside a miniature wind turbine.

Third-year student in the School of Engineering and Applied Science Ngaatendwe Manyika (right) of Harare, Zimbabwe, spent the summer working with Penn Engineering’s Lorena Grundy (left) to develop a new class, the Renewable Energy Technologies Lab, coming to Penn next fall.

nocred

Ngaatendwe Manyika: Helping to reshape renewable energy education

Third-year mechanical engineering student Ngaatendwe Manyika spent the summer working with practice assistant professor at Penn Engineering Lorena Grundy developing a new class, the Renewable Energy Technologies Lab coming to Penn next fall.

3 min. read

In the wake of tariffs, can dynamic pricing work?
2 people buying tickets at a general admission window.

Image: Michael Conroy via AP Images

In the wake of tariffs, can dynamic pricing work?

Firms could avoid consumer backlash with pricing that works both ways, says Wharton marketing professor John Zhang.

From Knowledge at Wharton

2 min. read

Wolf Humanities Center welcomes new director Ayako Kano

Wolf Humanities Center welcomes new director Ayako Kano

Ayako Kano, professor in the Department of East Asian Languages and Civilizations, has been appointed as director of the Wolf Humanities Center. Professor Kano is a cultural historian specializing in the history of gender and performance in Japan and has been teaching at Penn since 1995.

Centuries after discovery, red blood cells still hold surprises
Four microscopic views of red blood cells.

In these microscopic close-ups, samples of red blood cells aggregate from left to right, becoming more compact despite the absence of platelets, long thought essential to clotting.

(Image: Rustem Litvinov)

Centuries after discovery, red blood cells still hold surprises

In a new collaborative study, researchers at Penn turned to mechanical engineering to understand how blood clots can compact, even without platelets.

Ian Scheffler

2 min. read

Kevin Volpp: Nudging populations toward better health
Kevin Volpp.

Kevin Volpp is the Mark V. Pauly President’s Distinguished Professor at the Perelman School of Medicine and Health Care Management at the Wharton School, and director at the Center for Health Incentives and Behavioral Economics.

(Image: Courtesy of the Wharton School)

Kevin Volpp: Nudging populations toward better health

Kevin Volpp, Mark V. Pauly President’s Distinguished Professor at the Perelman School of Medicine and Health Care Management at the Wharton School, discusses how behavioral health interventions can improve public health outcomes.

From the Regulatory Review

2 min. read

A nature-inspired leap in water harvesting technology

A nature-inspired leap in water harvesting technology

Penn Engineering’s Shu Yang and postdoctoral fellow Yunchan Lee are working to develop a new material and device that imitate raspberries and sunflowers. Together, these bio-inspired forms make clean, sustainable water harvesting possible by using just the moisture in the air and the heat of the sun.