A new report from Penn GSE’s Center for Minority Serving Institutions examines how presidents of Minority Serving Institutions (MSIs) are using social media to interact with students, and what lessons leaders at all colleges could learn from them.
In the report, the Presidential Engagement of Students at Minority Serving Institutions, the researchers find that social media can be an effective way for college leaders to connect with one of their most important, if elusive, audiences: their students.
The report offers recommendations for leaders looking to improve their social media presence. “In many cases, this growing form of student engagement has been useful in humanizing presidents and allowing administration to connect with students in an unprecedented way. Of note, some MSI presidents have effectively used their Twitter accounts to show school spirit, share important institutional updates, and engage with students.”
Read more at Penn GSE.
