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What makes some ads more shareable than others?
Wall of television screens showing commercial images.

What makes some ads more shareable than others?

A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.

From Knowledge at Wharton

Risk-taking behavior has a signature in the brain, big data shows
young person with beard lights a cigarette

Risk-taking behavior has a signature in the brain, big data shows

While there is no such thing as a single “risk area” of the brain, a study of 12,000 people led by the Wharton School’s Gideon Nave found a connection between genes, lower levels of gray matter, and risky behavior.

Katherine Unger Baillie

How the U.S. Capitol attack is changing corporate values
Police fence at foot of stairs to U.S. Capitol with a sign that reads PROPERTY OF U.S. POLICE.

How the U.S. Capitol attack is changing corporate values

The violent attack on the U.S. Capitol on January 6 was a “watershed moment” for businesses, forcing many to reconsider their civic responsibilities alongside their corporate values, says Wharton management professor Michael Useem.

From Knowledge at Wharton

Wharton School Press launches new virtual Meet the Authors series
picture of author with booksleeve

Wharton School Press launches new virtual Meet the Authors series

Wharton School Press launches new virtual Meet the Authors series. The LinkedIn Live event series will feature leading Wharton faculty and other Wharton School Press authors in lively, fast-moving conversations about their books.

Dee Patel

Getting financially fit in 2021
picture of savings jar with money in it and blocks saying 2021

Getting financially fit in 2021

A Wharton expert gives five financial takeaways for people who have made New Year’s resolutions.

Dee Patel

Which companies are winning in China?
Busy sidewalk in urban China at night with crowds walking past commercial businesses.

Which companies are winning in China?

In “Winning in China: 8 Stories of Success and Failure in the World’s Largest Economy,” Wharton’s Lele Sang and Karl Ulrich explore the successes and failures of several well-known companies as businesses look to reap profits from China’s 1.4 billion consumers.

From Knowledge at Wharton