Skip to Content Skip to Content

What beliefs shape our minds?

Jer Clifton of the Positive Psychology Center developed a framework to study primal world beliefs, our most fundamental sentiments about the world as a whole. Now, he’s ready for everyone to discover what their primal world beliefs are.
Psychologist Jer Clifton sits on the steps of his office
Jer Clifton is a senior research scientist in the Positive Psychology Center in the School of Arts & Sciences at Penn. There, he directs The Primals Project, which promotes empirical research on the origins and psychological impact of primal world beliefs.

Recent Articles

  • More Articles
  • Exposure to air pollution worsens Alzheimer’s disease
    Emissions from a power plant.

    Image: Pencho Chukov via Getty Images

    Exposure to air pollution worsens Alzheimer’s disease

    New research from Penn Medicine finds living in areas with high concentration of air pollution is associated with increased buildup of amyloid and tau proteins in the brains of Alzheimer’s patients, accelerating cognitive decline.

    Sep 9, 2025

    Penn physicist Charles Kane to receive the 2026 Lorentz Medal
    Charles Kane

    Charles Kane, Christopher H. Browne Distinguished Professor of Physics at Penn’s School of Arts & Sciences.

    (Image: Brooke Sietinsons)

    Penn physicist Charles Kane to receive the 2026 Lorentz Medal

    Awarded every four years by the Royal Netherlands Academy of Arts and Sciences, the medal honors Kane’s pioneering research on topological insulators.

    Sep 4, 2025