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Brain activity reveals what makes persuasive messages stick

Brain activity reveals what makes persuasive messages stick

A new study by the Communication Neuroscience Lab at the Annenberg School for Communication and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

From Annenberg School for Communication

2 min. read

Rabies resurgence in Peru highlights global threats of health inequity
An ambulance in Peru.

Image: Artur Widak via AP Images

Rabies resurgence in Peru highlights global threats of health inequity

A Penn Medicine analysis shows that surveillance of dog rabies in Arequipa, Peru, is lacking in areas with lower socioeconomic status and could spell problems for infectious disease worldwide.

Frank Otto

2 min. read

Letting the sunshine in and monitoring stormwater runoff
Tree saplings next to the solar panels.

Trees planted next to the solar panels are enhancing stormwater runoff infiltration.

(Image: The Water Center at Penn)

Letting the sunshine in and monitoring stormwater runoff

As the buzz around renewable energy grows louder, a research endeavor led by the Water Center at Penn exemplifies of how addressing energy demands goes hand-in-hand with tackling water challenges.

From the Environmental Innovations Initiative

2 min. read

What can mainstream journalism learn from prison journalism?

What can mainstream journalism learn from prison journalism?

In their study of the prison publication News Inside, Annenberg School for Communication associate professor Sarah J. Jackson and doctoral candidate Liz Hallgren find lessons for mainstream news.

A serendipitous find leads to lifesaving discoveries
Fluorescent imaging of glioblastoma under a microscope.

Image: Kyosuke Shishikura

A serendipitous find leads to lifesaving discoveries

A Penn-led team has revealed a how hydralazine, one of the world’s oldest blood pressure drugs and a mainstay treatment for preeclampsia, works at the molecular level. In doing so, they made a surprising discovery—it can also halt the growth of aggressive brain tumors.

3 min. read

‘Meet the Authors’: A roundup of Wharton faculty in print

‘Meet the Authors’: A roundup of Wharton faculty in print

The “Ripple Effect” podcast from the Wharton School highlights books from four faculty members on ”having it all” in the workplace, hybrid and remote work, “hidden markets,” and creativity and AI.

From Knowledge at Wharton

2 min. read