Education, Business, & Law

Is an apology an effective marketing campaign?

Companies have been issuing mea culpas to its customers for decades. But the quality, timing and audience for the corporate apology has to be nuanced in order to be effective. Wharton professors discuss the efficacy of the numerous corporate messages broadcast to the public.

Penn Today Staff

On the ground in Washington, D.C.

Rising junior Louis Lin is pursuing his interest in policy making via an International Leadership Foundation Fellowship and an internship with the Federal Aviation Administration.

Jill DiSanto

Howard Stevenson teaches racial rapport 101

Since 1990, Howard Stevenson has been conducting research on racial socialization and interventions, and teaching racial literacy as a professor in the Graduate School of Education

Penn Today Staff

A cryptocurrency collaboration

A partnership with Ripple, the University Blockchain Research Initiative, will bring innovation to cryptocurrency and blockchain.

Penn Today Staff



In the News


Philadelphia Inquirer

Trump-friendly Newsmax bundled into Comcast’s Xfinity service

The Annenberg School for Communication’s Victor Pickard discussed conservative news channel Newsmax and its recent deal with Comcast. If Comcast is “feeling the heat from the right, it will make sense to appease some of those critics,” said Pickard.

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Allentown (Pa.) Morning Call

Pennsylvania Supreme Court relents for now on medical malpractice changes

Responding to threats by a large health network outside Philadelphia to end cross-county partnerships if venue restraints on medical malpractice lawsuits were lifted, Hanming Fang of the School of Arts and Sciences and the Leonard Davis Institute said changing the venue rule would allow lawyers to file lawsuits in Philadelphia regardless of affiliations with the city’s health systems. “I don’t see that logic,” said Fang.

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“The Pulse,” (WHYY Radio)

What’s the best way to teach math?

Caroline Ebby of the Graduate School of Education said that in the U.S. many people learn math as a set of rules to follow but don’t fully understand the procedures used to solve equations.

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Philadelphia Inquirer

From self-care to dumpling tours, Valentine’s Day is becoming more than flowers and chocolates

The Wharton School’s Barbara Kahn spoke about changes in Valentine’s Day gift-giving trends. “It’s easier and easier to acquire stuff, but people are also saying I don’t need just stuff anymore,” she said, in response to this year’s uptick in gifts that center a shared memory or experience.

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Philadelphia Inquirer

Hershey School’s law firm was arguing two cases before a federal judge—and then hired his son

David Hoffman of the Law School commented on a judge’s decision to reintroduce negligence claims to the suits against the Milton Hershey School. “Federal judges rarely change their mind on reconsideration, and when they do, that kind of open-mindedness should be celebrated,” said Hoffman.

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