The Big Bang at 75

Theoretical physicist Vijay Balasubramanian discusses the 75th anniversary of the alpha-beta-gamma paper, what we know—and don’t know—about the universe and the “very big gaps” left to discover.

Kristina García

Climate scientist Michael Mann makes a home at Penn

Known for his “hockey stick” graph that hammered home the dramatic rise of the warming climate, the climate scientist is now making his mark on Penn’s campus, both through his science and his work on communicating the urgent need for action on the climate crisis.

Katherine Unger Baillie

New Juneteenth documentary explores notions of freedom and citizenship

An exclusive Penn screening of the film produced by the Annenberg Public Policy Center (APPC), plus a conversation with activist Opal Lee and Penn’s Mary Frances Berry, moderated by APPC’s Director of Outreach and Curriculum Andrea (Ang) Reidell, takes place on Feb. 28. Registration with a Penn email is required.

Michele W. Berger

In the News

The Wall Street Journal

Why advertisers may be overemphasizing performance marketing

In a Q&A, Cait Lamberton of the Wharton School says that, if companies dismiss the importance of telling a brand’s story, they can misinterpret data and spend money in the wrong ways.


Philadelphia Inquirer

Why we keep falling for fad diets that don’t work

In a Q&A, Janet Chrzan of the School of Nursing and the School of Arts & Sciences discusses the cultural and anthropological research behind her recently co-authored book, “Anxious Eaters: Why We Fall for Fad Diets.”


Women’s Wear Daily

Turning ugly duckling customers into beautiful swans

In a Q&A, Peter S. Fader of the Wharton School explains the Customer-Base Audit and shares insights into using data to create and understand customer lifetime value.


Poets & Quants

Q&A with Wharton Vice Dean Nicolaj Siggelkow: ‘It’s getting harder for some schools to fill their classes’

In a Q&A, Nicolaj Siggelkow of the Wharton School discusses the high level goals he hopes to accomplish in his new role as vice dean of the MBA program.


Philadelphia Inquirer

Can learning about ghosts help us cope with pandemic losses? This Penn professor says yes

In a Q&A, Justin McDaniel of the School of Arts & Sciences discusses how the pandemic has changed the way people think about ghost stories and the afterlife.


The New Yorker

How Iran’s hijab protest movement became so powerful

In a Q&A, Fatemeh Shams of the School of Arts & Sciences discusses the importance of Iran’s Kurdish minority in its recent uprising, as well as the benefits and drawbacks of leaderless movements.